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Channel Course

Perfect for individuals or organisations wanting to understand the different dynamics of the IT Channel, understand their unique value and learn how to build and execute an effective joint go-to-market business plan.

The Channel Course has been designed with the Channel/Partner Account Manager in mind and will cover the challenges unique to the IT channel. By the end of the workshop, you will have built an actionable joint go-to-market business plan ready for execution.


Navigating your way around a Vendor, Partner or Reseller can be challenging and creating your common value is no easy feat. Then, how do you effectively communicate this across the key stakeholders to execute the plan?


Through a series of 1:1 and group sessions, the Channel Course helps organisations and individuals discover their value, build a plan and communicate this effectively to get you to your goal.

We will be covering the following:

  • Channel Dynamics

  • Communication and Collaboration

  • Understanding the V.A.L.U.E.

  • Building and executing an effective joint GTM business plan.


This programme can be delivered 1:1, 1:many, physically or virtually.

We used Yvonne’s coaching, mentoring and advisory services and would not hesitate to do so again. Quite aside from her expert knowledge from her years of flying high in the channel, her approach is second to none.

We will be working with Yvonne in the future with a broader remit across the entire business.

Paul Shannon - CEO - ANS Ltd

Courses and Workshops

Our courses and workshops brochure outlines our individual and group courses and workshops.

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