The Channel Course
Master the skills to thrive in the IT channel.
The Channel Course is a must-have for anyone building a career or business in the IT channel. Designed with real-world insights from over 25 years of leadership experience in global channel sales, this course demystifies the complexity of the partner ecosystem and helps you develop the commercial, communication, and collaboration skills needed to succeed.
From building joint go-to-market plans and mastering channel relationships, this practical and accessible course is ideal for account managers, partner managers, vendors, and newcomers to the channel.
Whether you’re early in your journey or looking to sharpen your edge, The Channel Course will help you confidently navigate the channel and accelerate your performance.
Key takeaways:
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Understand the IT channel ecosystem and how it really works
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Learn the language of the channel: vendors, distributors, MSPs, resellers
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Build effective joint business plans and strategic partner relationships
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Increase influence, value, and commercial performance in partner-facing roles
Delivery formats:
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Done by you – Self-paced online course
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Done with you – Online course + coaching check-in
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Done for you – Team training and facilitated workshop