Facilitator-led channel capability workshop for IT organisations.

 

A structured, commercial workshop designed to build confident, consistent channel capability across partner-facing roles.

 

This course demystifies the UK IT channel ecosystem and equips participants with practical frameworks to manage partners, stakeholders and joint plans more effectively.

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Who it’s for:​

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• Partner Managers and Channel Sales teams

• Vendor, distributor and alliance roles

• New or transitioning partner-facing professionals

• Organisations looking to professionalise partner engagement

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What’s covered:

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• The UK IT channel ecosystem and value flow

• Partner types, motivations and dynamics

• End users, verticals and routes to market

• Best-in-class partner management behaviours

• Strategic business planning using V.A.L.U.E.

• Stakeholder mapping and engagement

• Reviews, rhythm and results

 

Participants gain:

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• Clear understanding of how the channel operates

• Confidence managing partner relationships

• Practical partner planning tools

• Stronger stakeholder engagement

• More consistent execution and review discipline

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