The Channel Operating System - Done By You

The Channel Operating System is the foundation of everything you need to know about how the UK IT channel works. This section gives you a clear, practical understanding of the key structures, players, and flow of value that define the channel ecosystem. Whether you’re working with vendors, distributors, resellers, or service providers, understanding the Channel Operating System helps you navigate the complexity with confidence and clarity. You’ll explore: • The structure of the IT industry and where the channel fits • The different types of channel organisations and how they work together • The role of end users in shaping demand and partner alignment • The vertical markets that influence strategy and specialisation By the end of this module, you’ll be able to confidently explain how the channel operates, where you fit, and how to position value across the ecosystem.